As well as launching one of Australia's first mobile payments devices, this TV spot also helped shift perception of the MYOB brand.
The MYOB tagline Love Your Work had been gathering dust for years. This TVC dusted it off and reimagined its meaning and usage.
Having been named Most Innovative Large Company by Fairfax Media, MYOB went boldly in showcasing its vision for the future.
Pushed out onto the web without branding, this mysterious & moody film was a product demonstration designed to really get people talking.
Who better that convince people of the importance of an Ambulance subscription than a young man who never thought he'd need it.
A mother talking about every parent's worst nightmare makes for a compelling reason to have an Ambulance subscription.