Copywriting
I did the brand strategy, all copywriting and creative direction for The Announceables. It was, if I say so myself, a very fun project.
Little Village had undergone a strategic reimagining and I brought it vividly to life with positioning, all copywriting and creative direction of the website.
I not only named Urbania. I developed the brand strategy, wrote all copy and case studies and oversaw creative direction of the brand.
Tone-of-Voice
The media landscape has never been more cluttered, with countless brands all vying for our attention.
As a result, brand language and tone-of-voice have never been more important. It's a greatly underestimated key differentiator.
Here's a handful of the brands I've done tone-of-voice for over the last few years:
EnergySafe Vic / Symplicit / Urbania / Regal Innovations / The Dom / MYOB