I did the brand strategy, all copywriting and creative direction for The Announceables. It was, if I say so myself, a very fun project.
Little Village had undergone a strategic reimagining and I brought it vividly to life with positioning, all copywriting and creative direction of the website.
I not only named Urbania. I developed the brand strategy, wrote all copy and case studies and oversaw creative direction of the brand.
The media landscape has never been more cluttered, with countless brands all vying for our attention.
As a result, brand language and tone-of-voice have never been more important. It's a greatly underestimated key differentiator.
Here's a handful of the brands I've done tone-of-voice for over the last few years:
EnergySafe Vic / Symplicit / Urbania / Regal Innovations / The Dom / MYOB